There can be the occasion where leads are not tracked properly from the transfer of marketing to sales. The intent of this application is to track leads during the entire lifecycle.
Role: User Experience Design Lead
The intent was to create a visualization that is easily understandable and useful for tracking lead conversions. Using a series of bar charts, pie charts and line graphs
allowed the data to easily come forward in an understandable way. Collaborated with executives, development and product management from initial concept to wireframes, to final product build.
